Project Northward is a vision for a Canadian design-first future. It is about applying design as a national strategy—not just for economic diversification, but for defining Canada’s place in the world and improving the daily lives of the people who call it home.

It is about recognizing design as the bridge that moves us from extraction to value creation, from good intentions to great execution, from raw potential to real progress. It is a mindset shift and a call to action to stop looking to the South, East or West but instead to look inward and embrace what we are as Canada.

To look Northward to our collective future.

Project Northward is started by Michael Grigoriev, a 20 year veteran of Canada’s design schools, communities, and companies.